F1 has announced a multi-year partnership with Nestlé, with KitKat becoming the official chocolate of the Formula 1 World Championship. Under the deal, the KitKat logo will appear on F1 tracks and fans can look forward to consumer events, competitions and, at some races, special Nestlé fan zones.
The collaboration will officially begin in 2025 and will expand dynamically from the following year. Plans include promoting the new partnership with fun and light-hearted content, but details have not yet been released.
"We are delighted to have such a world-renowned brand partner with us. They are loved by everyone and we can't wait to see the fantastic experiences they will bring to our fans on the track and to our sport," said Emily Prazer, F1's Chief Commercial Officer.
Bernard Meunier, Nestlé's Marketing and Sales Director, also welcomes the new partner and is excited to work together:
"Formula 1 is a global sport with a dynamically growing, diverse fan base, including a young audience. With their global presence and busy calendar, F1 provides the perfect platform to remind everyone: take a break with KitKat," the aptly stated entry read.
