The latest news about Scuderia Ferrari is that it is welcoming a new key partner to its ranks as it joins forces with IBM.
The premium partnership will begin in January 2025 and aims to redefine digital transformation in fan experience and engagement, both on and off the racetrack.
IBM, one of the world's largest technology companies, has committed to enhancing the trackside fan experience as a partner of Ferrari. It's an interesting coincidence that the tech giant is joining the Italian team at the same time that Lewis Hamilton is starting his career at Maranello. Whether this is all for the British driver is up to each individual to judge for themselves...
